TheRoad
Product Strategy. Hands-on Consulting.
Product. Management. As a Service.
We are a hands-on consultancy, bringing new products to the market.
Product Management - Product Strategy - Fractional CPO
Product Management | Product Strategy | Fractional CPO
We are a hands-on consultancy, helping you bring new products to the market.
Our passion is about crafting business strategy and turn it into successful products.
We define and execute product vision, integrating market insights, customer needs, and user behaviors into a coherent value proposition
Our Services:
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Product Discovery & Strategy: Identifying opportunities, defining vision, and aligning with business goals.
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Product Planning & Execution: Roadmapping, user experience design, and technical architecture.
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Scaling & Optimization: Ensuring growth, security, and performance through analytics and structured processes.
Our approach emphasizes tangible business KPIs, focusing on achieving product-market fit through meticulous competitive analysis and tailored go-to-market strategies.
As your fractional CPO, we offer flexible solutions to meet your product needs.
Smart Hardware & Products: Strategy and Implementation
At TheRoad, we specialize in Smart Hardware product management.
We help startups and growing companies navigate the complex world of smart hardware product management - at speed, at scale.
Whether you're developing consumer electronics, IoT devices, or industrial hardware, we ensure your product reaches the market faster, smarter, and within budget.
We help navigate the unique development, operational, and financial challenges smart hardware developers face building physical products integrating cloud-based software for enhanced functionality.
Our expertise in industrial, mechanical, software design, as well as our operational experience are at your service - to innovate and optimize your connected product strategy.
Case Studies. Thought Leadership. News. On the Blog.
Talk to us about your product challenges:
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What services does TheRoad offer?At TheRoad, we offer Product Consulting as a Service : Product Strategy & Ideation - Market analysis, user needs, technology, and operational alignment. - Roadmap creation linked to product architecture and business strategy. - QuickConcept sessions: - Positioning statements, product strategy, MVP definition. - Wire-framing and prototyping for idea evaluation and iteration. Product Audit & Due Diligence - Comprehensive product analysis covering: - Company strategy alignment. - Metrics, user/data flows, funnels, analytics. - UX reviews and feedback loops. - Deliver actionable plans to address pitfalls and recommend functional/UX changes. Product Execution - Hands-on product management to deliver roadmap goals: - Roadmapping, wire-framing, prototyping, and backlog management. - Initiatives, epics, and user stories execution. - Setting up analytics infrastructure and gathering user insights. Product Training & Mentorship - Tailored guidance for individuals and teams: - Personal mentorship and executive workshops. - Training on tools, workflows, and analytics for digital transformation.
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Who are TheRoad's customers?TheRoad's customers include startups and scale-ups looking for strategic management consulting services. We cater to technology startups seeking global expansion and assistance in areas such as product development, market fit, and business growth.
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Tell me about TheRoadWe are a technology startup accelerator based in Tel Aviv, offering Product Management as a Service. We specialize in building products and crafting strategies for digital and technology products across various industries globally. The team at TheRoad defines product strategies for technology startups, focusing on translating vision into user value. We consolidate business insights to create coherent company and product roadmaps, ensuring successful execution. Read more
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Tell me about Yoel FrischoffI am a Product Strategy Consultant and principal at TheRoad, specializing in the 'Zero to One' phase and major pivots. I provide strategic product consulting on product initiation, business modeling, and defining winning value propositions for product-market-fit. For more in detail information, click here Set an online meeting here
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What's on TheRoad's blog?In TheRoad's blog I feature thought leadership articles, news, and insights on the following topics: - Product management - Product strategy - Growth management - Finance and funding for startups - General discussions about the developing technology world. Find more here