חומרה היא אתגר עסקי מורכב: מיזמי חומרה סובלים משיעור כישלון גבוה, עלויות שקועות גבוהות, זמן השקה ארוך והשקעות כבדות במערכי ייצור ואספקה

EyeClick lance EyeWiz, une suite interactive pour l'éducation K12 avec plateforme de contenu, OS console et jeux éducatifs engageants.

Use PLG to gain or regain trust, then convert users to paying customers. The case of gemini ai for Google Workspace

This article discusses the weaknesses of LinkedIn as a content platform and explores remedies

Connected products enable creation of continuous customer relationships and value added services.

The role of product manager evolved in the hardware industry, taking from the software playbook.

Hardware development is really hard in comparison to software. Emerging trends alleviate this problem for smart connected products

Hardware products, namely Integrated HW and SW ones, bring a unique set of challenges for product managers. In this meeting we'll...

It's been a while... Meeting people, discussing topics of interest... This time -about how do you grow your product and marketing...

MVP In the past few months we are witnessing an explosion of generative AI technologies, across multi media formats. True, these...

An English version of this post can be found here. כמנהלים, עלינו לקבל הכרעה על מהלכים אסטרטגיים. נגדיר מהלך אסטרטגי ככזה שיש בכוחו...

Adobe buys Figma... The uproar has certainly reached you, even if you're not a UX buff. In this twitter thread (Read it, it's worth it),...

כל הערכת שווי - וואלואציה - היא תלויית אסטרטגיה עסקית ואסטרטגיית מימון. כיצד השווי תלוי אסטרטגיה, ולהיפך, כיצד תשפיע אסטרטגיית מימון חדשה על

A tale of overzealous audacity and a vision turned sour How far can "fake it till you make it" culture go, and when must it stop? Some...

I am happy to announce my recent pro bono engagement with Hafla, aiding entrepreneurs in the MENA region to build and scale their...

גירסה בעברית של מאמר זה תוכלו למצוא כאן. As managers, we often need to seize on business opportunities as they present themselves. Alas!...

Project marketing, Product marketing - The difference.

How to Stop Worrying and Start Loving Product Strategy A product is a place where… your technology answers your customers' needs and...

In this article, I discuss the process of building the financial plan for your startup.

If your product is aimed at the enterprise segment, you probably use ABM. In this article I discuss the process and desired outcomes.