TheRoad
Product Strategy. Hands-on Consulting.
Product as a Service
As a hands-on product consultancy, we specialize in the phase of product-ideation-to-launch.
This is where we fuse market environment, user needs, technology and operational modalities to form and articulate a coherent product vision.
We build a clear roadmap linked product architecture to business strategy, and then execute delivery.
One of the hardest part for product operations in tech companies is generating product ideas.
Once they have such initial concept at hand, they can test and iterate, bringing it to perfection.
Our product team does quick concept ideation, synthesizing requirements into a concept your team can evaluate - and improve.
We provide:
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Positioning statement - why should users choose you?
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Product strategy - connecting value and business model
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Roadmap and MVP definition
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Wire-framing and prototyping - Feel what it would do, how it behaves
The result allows your team to evaluate ideas, compare alternatives, and commit to the content of the MVP you are about to launch.
You have baked your preconceptions into your product, and now you need a new perspective.
We provide the following analysis:
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Company strategy, and stated goals
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Product metrics
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User and data flows, funnels
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Analytic data
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UX review
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Inbound and outbound feedback loops
The result is a detailed work plan detailing the pitfalls we identified, the necessary functional and UX changes.
We conceive and improve digital products, helping you translate customers needs to requirements.
We define the technology stack that would deliver the functionality / experience, and distill it all into a coherent guidance for designers and developers.
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Product initiation
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Requirement analysis
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User and data flows
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Epics and User stories
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Technology stack architecture
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Scaling and security
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Project sizing, risk mitigation
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Time lines and controls
Hands-on product management, accelerating your product execution.
We work with your domain specialists, developers, designers, to deliver on your roadmap, releasing valuable features and versions, measuring impact.
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Roadmapping
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Initiatives, Epics, User stories
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Data flows
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Wire-framing and prototyping
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Analytics infrastructures
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User insights
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Backlog management
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Are you new to the product world?
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Is your organization going through digital transformation?
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Do you need extra context, better understanding of tools, flows, analytics?
Let us guide you or your team with the following services:
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Personal Mentorship sessions
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Introductory executive Workshops