TheRoad
Product Strategy. Hands-on Consulting.
Product Portfolio
education content management and game platform
EyeClick is a leading educational games now enabling user generated content creation for the educational market.
Building educational games is a complex process involving content editors, pedagogic experts, game designers, and programmers.
TheRoad's team built product roadmaps (web app, android game console, mobile app)
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EyeWiz turned EyeClick's projector into a smart product with console, web and mobile user interfaces.
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We defined user flows, UX conventions, user stories, analytics...
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We assembled and managed a content development team, churning hundreds of educational content games
TV Dots combines text-to-speech and video generation technologies to automatically and continuously convert any news site into a TV broadcast stream.
AI generated Synthetic voices use context sensitive prosody to achieve engaging experience.
Monetization is provided via programmatic video ad exchange.
A product developed for AudioDOTS.
Multilingual dubbing in a click
LiveLingo is a corporate level video localization tool, enabling automatic multilingual translation and localization at scale.
The human-in-the-loop machine translation pipeline connects to an AI generated multi voice text-to-speech service, weaving multi voice narration with background soundtrack, dozens of languages at a time.
LiveLingo dramatically cuts multi-lingual localization budget and time to market.
TV Dots combines text-to-speech and video-generation technologies to convert any news site into a broadcast stream.
Our human like voice, narrated over a background of context-driven video layer, enables any news site to be broadcast as an automated, live, TV channel.
shoppingDay™ was a local eCommerce market-place for coupons, connecting commuters to local high street merchants.
The app lists coupons matching your preferences and routine. Once selected, they are stored on the device for future visits in your destinations.
Are you there yet?... The mobile app navigates you to your target stores - allowing you a great shopping experience, and no less important: Food and beverages are on offer, too!
Caraoke is a mobile application Designed for in car singing: Passengers can read the scrolling lyrics as they sing, their voice and sound tracks are mixed and streamed to the car audio system at full power...
This smart-product implementation explored the hardware and software integration with Ford's SYNC system, and its inherent limitations.
A collaboration with Kindgeek.
Sābanto is a mobile application keeping track of all your appliances at home: From Proof-of-Purchase to manuals to guarantee management, consumers have a reliable, all in one repository of their appliances.
Service providers pay to gain access to consumers, insurance companies increase renewals.
This product is the harbinger of a smart hardware eco system, with the potential for lasting relationships between appliance manufacturers and consumers.
The drastic move from print to digital dictionaries, disrupts legacy off-line content, resulting in declining sales.
We analyzed potential alternative use-cases, business models, and delivery methods.
We then defined a new SaaS modality, accessible to an emerging breed of digital users through a web API.
To K-dictionaries, rebranded Lexicala, this was a new lease on life, increasing both demand and profit margins, with the process being totally self served.
Read about our Product discovery process
The first generation saw initial success and acceptance by patients and families.
The need for battery and strap replacement, however, increased dramatically the TCO - Total Cost of Ownership.
The product underwent a major architectural change that separated the watch body from the interchangeable strap and battery assembly, reducing TCO by half.
Cyclebe started out as a social and location platform for bicycle riders.
Competing with sports app leaders, it sought an edge in developing a dedicated hardware with improved performance.
In this smart hardware project, we explored the integration of geo-spatial cloud services with a physical product.
ZooZ medical was initiated by co founders Ronen Wolfson (CTO) and Yoel Frischoff (CEO) to treat the propensity for harmful falls in the 3rd age.
A pre-seed funding brought us to a product
(Hardware, middleware, software (gaming and analytic environments), and clinical trials held at Sheba medical center.
This smart eHealth device integrated hardware and software layers to provide patient and therapist experience to form an end to end clinical solution.