TheRoad
Product Strategy. Product Management. Hands-on Consulting.
Services. Hands-on Advisory
Our passion is about products and strategy
Analysis, vision, and mentorship for smart, connected products.
We align product direction with business goals so you can scale with confidence.
What we cover
- Value proposition & differentiation for competitive positioning
- Go-to-market strategy: segments, ICPs, pricing, channels, messaging
- Execution roadmap: milestones, resourcing, risks, and KPIs/OKRs
- Financial planning: budgeting, unit economics, and growth targets
- Funding support: narrative, materials, and valuation readiness
How we engage
- Deep-dive strategy sprints (1–3 weeks)
- Quarterly planning and board prep
- Ongoing mentorship for founders and product leaders
Typical outcomes
- Focused strategy and compelling story
- Execution plan tied to measurable business impact
- Investor-ready materials (decks, metrics, assumptions)
We transform technical ideas into products customers value.
Hands-on product management from ideation to launch, aligned with engineering and design.
What we do
- Market & user analysis to identify opportunity and validate demand
- Product specification: user flows, business rules, system architecture, integrations
- User stories & wireframes ready for design and development
- Execution coordination with your architect, developers, and UX/UI team
- Delivery management: scope, prioritization, risk, and velocity tracking
How we work
- Plug into your team as fractional PM/CPO, or
- Assemble an ad-hoc expert squad from our network (dev, UX, data, domain specialists)
- Ship in short cycles with measurable outcomes (MVP → pilot → launch)
Typical outcomes
- Clear product scope and roadmap
- Development-ready backlog and design assets
- Faster validation, lower rework, tighter time-to-market