IoT & Smart Product Consultancy — Tel Aviv

Turning Physical Products Into Smart, Connected Businesses

Product strategy and fractional product leadership for IoT and hardware companies — from first concept to market traction.

See Our Work Get in touch →

Trusted by hardware innovators

30+

Years shipping products

10+

Products launched

Industries served

What we do

Smart Products, From Strategy To Execution

Product Strategy

We define the digital layers that turn physical products into value-added platforms — retaining customers and deterring competition.

Product Task Force

We build dedicated product teams — PMs, designers, developers — matched to your mission. Scope, assemble, build, ship.

Book a Strategy Call

Case studies

IoT Product Case Studies

EyeClick

EyeWiz

Challenge

Evolve a hardware projector into a smart learning platform with console, web, and mobile interfaces.

Outcome

Built product roadmaps across 3 platforms. Assembled and managed a content development team producing hundreds of educational games.

Homefree Systems

SeniorCare Locator

Challenge

High Total Cost of Ownership from battery and strap replacements on a senior care wearable.

Outcome

Led an architectural redesign separating the watch body from the interchangeable strap/battery assembly — cutting TCO by half.

AudioDOTS

tvDots

Challenge

Automatically convert any news site into a TV broadcast stream with human-like narration.

Outcome

Human-like voice narrated over context-driven video — enabling any news site to broadcast as an automated, live TV channel.

See All Case Studies

"We were impressed with their dedication and willingness to adapt and find solutions to issues and challenges."

Ariel Almos

CEO, EyeClick

"TheRoad brought structure to what was previously chaos. The task force model gave us exactly the team we needed, when we needed it."

Itay

CEO, AudioDots

"Yoel's holistic view of both the technical and business side of our product was exactly what we needed. He didn't just advise — he rolled up his sleeves."

Eyal

CEO, Commugen

"Yoel brought both the strategic vision and the tactical knowledge to move our product forward. He understood our constraints and worked within them."

Gadi

CEO, eLinkAir

The book

Tangibles

How to Build Hardware Competitors Can't Copy and Customers Won't Leave

Yoel Frischoff's upcoming book (2026) examines how connected products — from smart home devices to industrial systems — combine design, technology, and services into durable business models. Built on 30 years of shipping real products.

Insights