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Tangibles-Book December 17, 2025 2 min read

Beyond Mockups: What to Build Before You Build

By Yoel Frischoff

analytic dashboard showing

Hardware teams have four distinct validation instruments — proof of concept, mockup, prototype, and pre-production unit — each designed to answer a different question. The discipline is matching the right instrument to the right question, and understanding what each one can and cannot prove.

In a warehouse outside Zaragoza, a team of engineers at CAF (Construcciones y Auxiliar de Ferrocarriles) — a Spanish manufacturer of railway vehicles, equipment, and buses — spent nearly a year building a single railroad car. That car would never carry a passenger. The million-euro mockup was created for a single purpose: to let a focus group of Dutch commuters sit in the seats, plug into the sockets, and judge the sightlines before Nederlandse Spoorwegen committed billions to a fleet order.

A million euros may sound like a lot for a dummy. It is — but it’s a rounding error on a multi-billion-euro fleet order. More importantly, what that mockup delivers — direct evidence of user acceptance — is something no brochure, specification document, or rendering can deliver reliably.

Yoel Frischoff

About the author

Yoel Frischoff

Smart product strategist shipping connected products since 1994. Yoel is the founder of TheRoad, advising hardware companies on IoT product strategy, business models, and go-to-market — bridging design, technology, and services.

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