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Software-augmented strategies for connected hardware and IoT products.
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Yoel Frischoff
Smart Product Strategist · Since 1994
- Hardware-native market disruption with software augmentation
- Roadmapping that ties business outcomes to product and user behavior
- Hybrid business models for hybrid products
Prefer email? hello@theroadtlv.com
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"We were impressed with their dedication and willingness to adapt and find solutions to issues and challenges."
Ariel Almos
CEO, EyeClick
"TheRoad brought structure to what was previously chaos. The task force model gave us exactly the team we needed, when we needed it."
Itay
CEO, AudioDots
"Yoel's holistic view of both the technical and business side of our product was exactly what we needed. He didn't just advise — he rolled up his sleeves."
Eyal
CEO, Commugen
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Gadi
CEO, eLinkAir